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Freelance Dive: Why Your Marketing Falls Short

Posted on by lwidmer

In my last post, we went over someone’s blasting out of her availability over the internet. She was asking readers to share her post. Read Coattail Freelancing for the details. Her marketing missed the mark entirely, for she posted it with “freelancing” as the hashtag. Oh, sweetie. You didn’t. Are you making similar mistakes? Let’s…

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Coattail Freelancing

Posted on by lwidmer

It happened yet again. Another freelancer thinking that this is the way to market: Hi all! I’m looking for new work in writing or editing. Please feel free to share. Oh honey, no. Worse, it was posted on social media. I call it coattail freelancing — trying to find work by hanging on to someone…

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Setting Your Freelance Image

Posted on by lwidmer

Freelance writing friends, I get it now. Not long ago, I remember bristling at the thought of describing myself in any way other than an actively working professional writer and editor. I shunned any suggestion that I mention my phasing out of working and cutting down my hours. In fact, I wrote a post about…

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4 Things All Freelancers Need (but may not have)

Posted on by lwidmer

Have you ever been caught in a voice mail loop of hell with a doctor’s office or other service provider? Recently, I called a doctor’s office to reschedule an appointment. I tried three times. Three times, I advanced only so far into the system before I was referred to the website to make an appointment….

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Niche Freelancing without Boredom

Posted on by lwidmer

I was thrilled to see my friend Jennifer Mattern’s latest Well-Fed Writer newsletter (here’s the link to sign up and see for yourself). In it, Jenn talks about the gold mine that lies within commercial writing opportunities — those “boring” projects that pay well. She urges readers to reconsider these gigs as they can be quite lucrative.

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AI and Clients: A Freelance Primer

Posted on by lwidmer

Not long ago, I had a client who handed an article draft to me. Proudly, they announced that they’d “written” it with the help of AI. They wanted me to edit it. I refused. I told them why, and this is something I think we all need to caution our clients about because they are…

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4 Freelance Personas that Don’t Work

Posted on by lwidmer

I’ve been writing professionally since 2000, freelancing since 2003. Friends, I’ve seen some shit. Maybe you’ve struggled with the same issues over your freelance career. Some of the things that frustrated me are pretty universal, I suspect. The know-it-all freelancer I’ve had a lot of people tell me what I’m doing wrong in my freelance…

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Your Stalled Freelance Writing Career (and how to un-stall it)

Posted on by lwidmer

Once upon a time (2003), I was thrust into the world of freelance writing when I lost my job. Through connections I’d made on the job, I was able to start working independently the very next day. This freelance stuff was going to be easy. Yes, I was that naive, my freelance friends. What followed…

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4 Fairly Surefire Ways to Increase Freelance Income

Posted on by lwidmer

Let’s face it: We’re in the era of AI, which means some people will be looking to take shortcuts while writers who target these potential clients will be bemoaning how “dead” freelancing is. It’s already started. A few friends have already been asked to edit AI-generated content or worse, train AI to basically take their…

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Removing Freelance Roadblocks

Posted on by lwidmer

In a conversation with a fellow creative not long ago, I realized just how often we creatives put roadblocks up. I greeted this creative, whom I’d met previously, and asked how things were going. Ten minutes later, I now knew more about how things weren’t going. And I was done. The conversation went something like…

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  • by lwidmer Freelance Dive: Why Your Marketing Falls Short
  • by lwidmer Coattail Freelancing
  • by lwidmer Setting Your Freelance Image
  • by lwidmer 4 Things All Freelancers Need (but may not have)
  • by lwidmer Niche Freelancing without Boredom
  1. Paula Hendrickson Avatar
    Paula Hendrickson

    This will automatically age me, but when I first started out the biggest roadblock was having to send every LOI or query via regular mail — each with a stamped, self-addressed envelope. Postage was a huge expense, especially when sending photo copied clips. So I learned to be selective in which prospects were worth the postage.

    Not long ago I had a lengthy chat with a semi-established freelancer. Only one client, and they were having issues with the editor there encouraging different writers to cover the same things, then publishing whichever one came in first. I pointed out that’s not a very professional client. The writer had a solid idea, so I suggested sending a query one an editor I know would at least consider it, and even if the editor couldn’t use it they would encourage the writer to send more ideas. You guessed it. The writer never queried the editor.

    It’s bad enough when beginners back out on contacting editors or clients they don’t know. But when someone offers an introduction and you still can’t be bothered to send in an idea, that’s just sad.

    Reply
    1. lwidmer Avatar
      lwidmer

      Maybe we need to treat every potential contact as whether or not they’re worthy of the extra stamp, what do you think?

      Oh, I’d never compete like that with work. Treat me like a pro, not like a contestant. You were so smart to suggest they shop that elsewhere. It’s the lack of follow through that’s killing these writers’ careers. It’s a shame because it’s an easier fix than they’re willing to take.

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