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Search Results for: label/LOI

Creating a Stronger Freelance Writing Business

Posted on March 2, 2015July 6, 2016 by lwidmer

What I’m reading: The Penitent by Isaac Bashevis Singer What’s on the iPod: Songs About Roses by Owl John Another month, another new beginning. Do you look at your calendar and think the same thing? For me, any new month (not just January) is a time to reflect on the last month, the month ahead…

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Free Advice Friday: Building a Specialty Writing Niche

Posted on March 14, 2014 by lwidmer

What’s on the iPod: Late in the Evening by Paul Simon It’s been a slooooow week. Where normally I’m inundated with work, I’m sitting idle. I’d be concerned if I didn’t know I had some projects about to appear. Still, I market as though nothing is in the works. You never know when a project…

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8 Ways to Pump Up Your Writing Career

Posted on February 18, 2014 by lwidmer

What’s on the iPod: Two Coins by Dispatch More snow. Friday we had about four inches. Today, close to three more, they say. I did say I love snow, so I should be thrilled. To some extent, I am. It’s coming down this morning, but then the rains arrive this afternoon and the temperatures go…

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Free Advice Friday: Getting in Touch With Writing Clients

Posted on January 24, 2014 by lwidmer

What’s on the iPod: Blunderbuss by Jack White It’s been a good week. It started with disappointment — losing a client because of communication problems — but quickly turned around as new clients came into the picture. I’m on track to meet my monthly goals, so that’s a good thing. Today’s topic: how to contact writing…

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  1. Cathy Miller Avatar
    Cathy Miller
    January 24, 2014

    LinkedIn has been my most fertile ground, but I really think it has more to do with the effort you put into it, rather than the platform. As long as you make the effort to get to know those you "chat" with instead of selling to them, you will find clients – or better yet – they find you. 🙂

    Reply
  2. Paula Avatar
    Paula
    January 25, 2014

    Despite postage rates going up again, this year I plan to re-incorporated snail mail to my marketing efforts. E-mail in-boxes may be cluttered, but most actual mailboxes are nearly empty. It's a great way to stand out.

    My cousin (a writer/marketer with his own company) and his daughter (a graphic designer who works for a firm but is also starting her own shop) really impressed me with two recent pitches. After both got European delivery of their new cars they were astounded to discover the automaker only has a tiny percentage of US customers taking advantage of it. They pooled their talents to put together a well-researched and executed Power Point presentation about how they would promote the European delivery program and sent it in. It got the immediate attention of the company, who said they'd be in touch soon.

    The daughter loves card games, board games, ALL games — and just happens to carry a travel game or two in her purse at all times. In November she and her boyfriend were at a casual beer event and she got everyone at their table playing Old Maid. One of the guys just happened to be a marketing executive at one of the major beer companies co-sponsoring the event. They kept shop talk to a minimum, but she wanted to see if she could find an "in" with the company. In December she bought a pack of Old Maid cards at the dollar store and sent it to the exec in lieu of a holiday card. He remembered her. I'm still waiting to hear if/when it leads to a freelance job.

    My own relatives are putting me to shame! I need to up my game.

    Reply
  3. EP Avatar
    EP
    January 26, 2014

    I think that's a good point about using snail mail. Ironic, isn't it? It's become so seldom that you get some that it really grabs your attention. The expense is the only thing that would hold me back a little.

    Reply
  4. Lori Widmer Avatar
    Lori Widmer
    January 27, 2014

    Cathy, exactly. You see results when you put in the effort to connect with someone on a more personal level.

    Paula, what brilliant relatives! I'm not surprise — you do quite well yourself. I love how your cousins made that connection to both need and to the human side of things.

    EP, that's true. I get very little in mail these days worth reading. It's such a treat when anything beyond a bill shows up!

    Reply
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