What I’m reading: Pigs Can Fly by P. G. Wodehouse
This time tonight I’ll be boarding a flight to England. Meantime, I have this morning to wrap up projects, get another project in good shape, and yes, market. Always market, right?
Because any time away from the career means a hit to the wallet, I’ve devised my own system of keeping work coming in. Here’s what I’ve been up to this past month:
Market every day. Every. Day. Even a note on Twitter to a client or a LinkedIn group comment can be marketing. Don’t feel limited to sending out emails or making phone calls.
Check in with clients. That little exercise netted me three new projects this month and one on the way. One person even said “You must have ESP.” No, but I stay in touch so you think I do.
Look for new avenues. I’m setting my sights on a particular trade show audience. You may decide to find one great magazine market. Just extending that far out can reap big rewards.
Try something old. I went on Craig’s List. Yes, I did. I looked for gigs. Found one, too. It turned out it wasn’t a good fit, but the client did call and I was the one who said no. You never know when those old methods will work for you. Dust one off and see.
Be seen. Warm up your Twitter account and hit the LinkedIn forums. Where other professionals hang out, there’s always a chance you’ll connect with your next client. Talk about the work you’re doing (but don’t reveal what you shouldn’t) — that shows clients you’re actively working in their industry.
Ask around. That client who loves you may know someone else who needs your help. Maybe send out an offer giving them $50 off their next project for every referral who hires you.
Writers, how do you keep work in the pipeline, especially when you’re heading out of town?
Me? Heading out of town? Only during the occasional major holiday!
But I'm trying harder than ever to keep a steady work stream going. A couple weeks ago I was over taxed, but I've slowed down to a brisk pace now. I need to find the ideal balance.
Checking in with past clients is second nature to me, since I'm the friend/family member who's usually the one who keeps everyone in touch. And sometimes I get a feeling it's time to check exactly when the clients needs a writer or editor.
Enjoy your trip. I'm jealous. I loved my visit to England oh so many years ago!
Great tips, Lori. Thanks. What I like about them is that none of those are complicated or very time-consuming. I need to remember that constancy is the thing!
My husband really wanted to be at Normandy on June 6 this year, but with a daughter having a baby in May and a son and his family moving to Thailand, the timing wasn't good. England is still on our bucket list, though — particularly Cornwall and the Cotswolds!