What's on the iPod: Bleeding Out by The Lone Bellow
Good day yesterday with work. I have a short deadline on a new article project -- two weeks -- and I was able to line up three interview subjects, two of whom I'll be talking with today. Love when things line up when they need to!
So, happy January 31st. It's now the end of the month you started with resolutions and promises to yourself about doing better at your career. Okay, so January may not be the month to increase income necessarily, but if you've worked toward the goal, good for you. If not, start now.
Me, I'm chugging along under my evaluate-every-month plan. I knew this month would be short on projects (and cash), so no surprises on this side. However, some of these on-hold projects that I was presented with at the start of January better start coming to fruition in February if I'm to meet that monthly goal. I'm not waiting, mind you. That's foolish to wait for promised work unless there's a set start date. Without it, get in line.
So, let's see how this month measured up:
I sent a few to some existing clients, which resulted in "on hold" projects. However, I sent one query with three article ideas to a favorite editor, and he said yes to two of them.
'Tis the season. My conference is the end of April, so now is the time to get meetings lined up and work started for those interested. I sent out somewhere around 20 LOIs, then got stalled working on other projects. Back to it today.
Here's the bulk of my work this month. One retainer client and two editors gave me the work I needed to pay the bills plus change, and a blog client is a steady source. And the existing clients have given me the "holding pattern" I'm in presently. I'm not a fan of holding patterns, let me just say.
There have been discussions with a few prospective clients, and one will be getting an informal proposal today. He came to me via LinkedIn, so I continue to be impressed with how well it works to interact with people on social media.
I'm off the mark this month, as expected. Had the projects all come in, I'd have been rolling in it. As it is, I'm more or less stepping in it (pun intended). I'm about 30 percent off my goal. Not great, but definitely expected. Where I didn't sit idle at all in December, I had some slow days this month.
I have more marketing to get done on top of the marketing for the conference. Last year I put conference marketing as a priority, which eventually netted me (doubled my income), but it left me wanting for a month or so at the beginning of the year. This year I intend to balance the marketing a little more so that I'm working as I'm lining up things for the conference.
I did expect things to be lighter financially this month, but I'm not thrilled about it. I could have marketed harder this month and December, but since December is when everyone (and their budgets) disappear, I was hard-pressed to find anything new beyond what is coming. And December was when one set of projects ended (as did the gorgeous monthly check). Now it's up to the clients to get back to me on the next set of projects. I don't wait, though. Relying on anything in our business is bad for business. So I'm pressing on with marketing.
How has January treated you?