What's on the iPod: Old, Old Fashioned by Frightened Rabbit
What are you giving yourself this holiday? Download your copy of my Marketing 365 ebook, filled with a year's worth of marketing strategies, before December 24th and get it for just $5.95. Use the coupon code ZZ63V
"Well, pick a specialty and start looking in that area." But what if you don't know where to look? And what if you'd rather not specialize? Careers are not black and white. They're gray. And my gray probably doesn't look anything like your gray.
If you find you love specializing, go for it. Will it make your business planning easier? In some ways yes. You'll be able to focus in on your ideal client a little easier, and you'll be able to better target your advertising to capture that audience's attention. But I don't think specializing at the start of your career works -- unless you have a wealth of experience in an industry and you're looking to transition from corporate into freelance. I'd rather see new writers try out many areas and keep that client pool wide open. Likewise, I think if you want to specialize, you shouldn't let anyone talk you in to doing generalized work. Including me.
What fits me isn't always going to fit you. I could beat that drum all day about how the only great career is one in copywriting/blogging/fiction/magazines/etc. (I wouldn't because it's nonsense). What works for me or for any other writer may not for you. You'd no sooner take on medical writing if consumer writing is your thing than I'd take on describing celebrity sightings when I loathe celebrity.