What's on the iPod: She's Mine by Brett Dennen
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Time once more to check the way things were. I do this every month in an attempt to be more accountable to someone - anyone - everyone - in meeting my own goals. If you've not played along before, please, give it a shot. Use the comments section to give your own update on how you did and if you've met your goals. If you've not set monthly or weekly goals for yourself, give it a try. It's amazing how this little exercise can really help you focus.
So here is how my marketing and earnings went this month:
Sent none. I was too busy and I knew I'd not have time for any quick turnaround deadlines that one editor has given me somewhat frequently. I'd much rather avoid disappointing. And I have those two assignments I got last month from the one query. That kept me busy.
Again, none. I have plenty of potential clients (and actual clients) to follow up with right now. I've scaled back on LOIs given the busy nature of October, but November I intend to pick it up again.
My current clients kept me busy. I just agreed to another monthly retainer arrangement. That makes two, so I'm thinking of raising my monthly target again. The two retainers I have now allow me to exceed the monthly goal. Time to aim higher.
Also, I delivered an article for a magazine client, a special-edition newsletter for another, and regular projects for yet another. The work was pretty constant, and I'm happy for it. I admit I was frazzled and exhausted, but no one ever remembers the exhaustion when the checks come.
Two colleagues from my past came back, both with referrals. They were both my bosses at the magazine (and I admire and respect them both), and neither one realized the other was about to contact me. Nothing came of any of the referrals yet, but I'm following up today.
Thanks to those two retainers and some additional work, I surpassed my earnings by about 33 percent (lousy at math, but I earned about 2K more than I expected). My plan in June was to earn enough in October and November to make for a nice Christmas. That goal has been met, amen.
Marketing is about to start up in LOI form again as I'm looking at January and seeing perhaps one of the retainers needing either a renewal or replacement. The current one is through December, so I'm not banking on anything. That would be earnings suicide. Instead, assume the worst, hope for the best, and market like there's nothing in the pantry. :)
How was your earnings for October? What surprised you? If this is your first assessment, how do you think this exercise will help you?