Wow. Another month gone by. Can you believe we've got one under our belt for this year already? For me, it's been a busy January - happily so. After a December that was busier than expected but still weak, I was glad for the extra work. Just in time for April's taxes. Joy. Freakin' joy.
Taxes aside for now, it was a month where the business took on a new complexion. Last year at this time I was focusing on magazine work, client copy, and finishing up an unwieldy catalog job. This January, I'm the blog queen. I now put together seven of them, and I love every minute of it. Fun work, great clients, and neat topics.
One of the best things I've done this past month was part ways with an ongoing project that had turned into a huge time sink and decreased pay. There were other things going on that were unacceptable, but those two were enough. Because it offered steady income, I was reluctant, but when I really looked at it, I realized it was well past time. No regrets, either.
So let's get to it:
I've sent out three this month, all to different publications. No answer on two, but one didn't quite make the mark. The editor is new and is still getting her footing, so I hope to work well with her once she's up and running.
In general, I did little proactive marketing. You'll see why in a minute. But that's something I'm hoping to pick up on in February despite the many projects going on.
Right. I don't even look anymore. But I did run across one someone had sent me and applied. Despite having the criteria for the job, no response. I suspect their price didn't match my expectations. C'est la vie.
Favorite clients were back with neat projects. They came to me, which is wonderful when that happens. It shows we have a good rapport and we understand each other. Had one quickie project and promises of a few more as their budget sees daylight again.
Also, ironed out a brief misunderstanding with a new client, one that had me a little frustrated, but one that was fixed with patience on both sides. Amen. That's opened things up for both small and large projects from this one.
And I now have a signed contract from a long-time client that gives me weekly deadlines and frequent larger projects. I love working with this client, so that was a bonus.
Had a contact from years ago get in touch asking my price and my current status. He then said I'd be contacted because his company is looking for writing help. I'm so thankful he thought of me. I've always admired him and his company's work. Fingers crossed.
And darned if Friday didn't bring one more ongoing project from an existing client. Mind you, the job hasn't been formally offered, but I'm hopeful. It would put me squarely in the middle of my specialty and make me happy as a clam.
Still not up to last year's benchmarks, which are this year's benchmarks, but January is typically slow, so I'm not worried. My targeted goal is just under $2K away and if the above-mentioned projects get going, that will be reached easily.
Like I said before, marketing was passive this month. That's changing as of today. One thing freelancing has taught me is that the financial picture is built on a soft foundation. You never know when one or more ongoing client projects will disappear.
As with last month, Twitter and LinkedIn continue to be the best source of marketing successes right now. I say right now because as you know, what works today may not work tomorrow. Like never putting all our client business in one client, we shouldn't put our marketing efforts into one area. Just saying.
So how was your January? What was strong for you? Where can you improve?