Yes, it's time once again for us to look at the month and see what went right, what went wrong. Ready?
Oh, what a month. No, not work-wise. Just oh, what a month. Too much weirdness, too many failed attempts to find work, too much idle time spent dealing with unnecessary, well, crap. Here's how I did:
I sent out about 2 to 4 queries to new publications each week. That amounted to about 30-45 minutes per to read, research, and craft a relevant pitch. Not one of them turned into anything. At least it beat inertia.
Job postings -
Since I was last depressed out of my mind after scouring the job boards, I became more selective in how often, and how long, I'd search. I'm good for about 10 minutes on job boards before I start getting that hopeless feeling. So nine minutes in, I'm looking to go back to something else - anything else - to avoid that feeling. I did find (thanks to Anne Wayman, who sends me insurance-related posts she locates - thank you!) three possibilities, one of which has already fallen through (see my post on disappointing the dude). The other two may come to better ends as the one client already contacted me (and is local). We'll see.
Silence. I did hear from one client I'd contacted. He's also suffering. His client (I subcontract for him) has cut back, so neither of us are working for his client at the moment. My one ongoing client has plenty in the works, but nothing moving. I have a list of topics to create marketing pieces and articles from, but they've yet to give me the green light.
Not great, but not dismal. I billed one client (yep, one) and have an invoice going out today for a second. I'm about $2,300 under my monthly target (I set aggressive goals). No excuses. I could've hit the marketing harder and suffered the job boards.
Bottom line -
MUST create new marketing plans and get them into action. It's time I rework my brochure, postcard, and put together a plan for a "sale" of sorts. Also, I've been toying with the idea of reviving an industry-specific weblog for two reasons - it's a great sales tool for those in my industry, and I love the topic.
How was your March?